Marketing your roofing company shouldn’t be an afterthought, whether you’re just started or an established reputable roofer. Fortunately, roofing marketing doesn’t have to be expensive to be powerful and profit generating.
We have laid out 4 marketing tricks that will help you propel your roofing business to new highs. What’s also good about them is that they require little or no money to start.
Claim Your Online Business
If you don’t have your business claimed on Google, you should definitely consider so.
Claiming your business on Google is free and allows you to showcase your roofing business for others to find. You can also input your phone number, website and an address.
Then, Google’s algorithm will pop up your information in a Google search when a potential client searches for your roofing business. Makes things super easy, right?
Use The Weather To Your Advantage
Roofing is somewhat of a seasonal business. Some parts of the year it can get busier than others. One of the most useful marketing roofing ideas is to use seasonal weather patterns in your online or print advertisements. In the fall, you may showcase a photo of snow damage to a roof to entice people to prepare for the upcoming winter by hiring your roofing company.
Create a Facebook Group
Almost everyone has an account and posts on Facebook. Although Facebook business pages can be difficult to manage as Facebook’s algorithm can make it tough for non paid posts to get noticed.
Nevertheless, it’s still preferable to have a page available. You may want to invest more effort on a Facebook group for your business. Being a company owner you can establish yourself as an authority in the group by providing its members with helpful content and answering their questions.
Make a Fast Mobile Friendly Website
This is a no brainer. In the digital age having a website is a must. Additionally, having a mobile friendly website is on top of the list. When you create your business website, you should optimize it for the web and mobile devices. The website should be easy to navigate and optimized for conversions. You don’t want to turn potential clients away because of an unfriendly website.
Market Your Roofing Business in a Way That’s Different
Only marketing a roofing company as a simple roofing company won’t ring a bell to any of the potential clients. You need to bring a fresh new angle to your marketing efforts, such as marketing your roofing business as an eco-friendly roofing company or one that offers the most options for roof types in your area. Make it stand out to your audience how your company is different and why people should choose you over others.
Ready To Take Your Roofing Business To The Next Level?
Let’s jump right into it! Book a FREE Strategy Call with us and let’s transform your online presence. We at Savior are specialized in getting you more high-quality leads and a significant return on all of your marketing investments! Why wait, start now!